I ran across these crazy images from a new designer for IKEA, Lo Bjurulf--take a look at these images! Can you believe this is IKEA??? Apartment Therapy claims they have "obvious nods to Anthropologie and the movement toward rustic eclecticism," which is a very interesting and different way for IKEA to lean! I like IKEA, but get tired of the same few pieces with slight variation repeated over and over, so it's great to see some of the basics styled in a new way and some wildly different pieces in these beautiful and fanciful settings. A lot of it is lighting, but look at the amazing old-fashioned mixed with colorful mixed with mid-century vintage mixed with Anthropologie-ey style that Lo gets... feels a lot more usable or realistic for a home, in a way, than the sometimes sterile and simple typical IKEA look. I like soft lines and variation in color and texture for the place I live in, although I like some of the funky modern stuff in the store. Anyway. What do you think? Trying too hard to be something it's not, or is IKEA onto something here?
Crazy stuff, huh?
But seriously, what do you think of this new look? What's your favorite room?